Web development trends change and develop regularly. It is important for any business and any developer to stay up to date with the latest changes in order to keep up with the times. In 2024, people will experience new advances that will shape the future of web development. Knowledge of trends will allow you to create innovative, modern, effective websites and software , using the experience and expectations of users, and new technologies. It’s important for software developers to stay competitive by focusing on trends ranging from progressive apps and AI optimization to voice search to accessibility and cybersecurity.
According to 85% of people, modern websites should be convenient for use on a smartphone, and about 40% will not interact with the platform if the layout is unattractive. Page loading speed remains an important factor. The faster the site or application runs, the higher the conversion. According to statistics, every second of loading accounts for 7% of potential customers as of 2023. Based on this, you need to understand the main trends and trends for 2024 , which will help satisfy people’s needs and achieve business success.
A Brief Introduction to Web Development Trends
With the help of modern trends in web development, it is possible to use the best practices, methods and technologies and Web app development company that determine the ways of developing and optimising software, website design and other software. They appear in response to user requests, innovative advances, and industry needs.
Key features at the moment:
- Adaptive design. It guarantees that sites will easily begin to adapt to the screen parameters of any device.
- Accessibility and functionality. With the growing popularity of technology and the use of smartphones, it is important for people to have easy access to platforms and products from developers without losing functionality.
Modern frameworks and libraries have gained popularity due to the ability to optimise various processes and increase the productivity of the finished product. They make it possible for developers to use a lot of tools and a structure for creating interactive software.
Optimising speed and performance is an equally important trend and aspect, because studies indicate that people are not ready to wait for a page to load and simply leave the site. In this case, optimization will be crucial, which will give a positive user experience and increase conversion.
Web Development Trends to Watch in 2024
As we enter 2024, it is important for developers, businesses and various web app development company to monitor web development trends. They give rise to the evolution of software and websites, guaranteeing convenience and attractiveness for potential clients and resource users.
Both old and new web development technologies in 2024 cover a wide range of areas:
- programming languages;
- development methods;
- tools;
- new technologies;
- frameworks.
Often, trends show the field’s desire for increased efficiency and scalable, secure software solutions.
Artificial Intelligence (AI) and Machine Learning (ML)
These are advanced technologies that enable software to exhibit intelligent behaviour, improving performance over time. AI focuses on developing machines that help imitate human actions and minds, performing routine, complex and simple tasks. ML is an algorithm that allows machines to learn from data, do analytics, forecasts and other actions without explicit programming.
Both technologies are complemented by a large number of software in different fields of activity. NLP (natural language processing) enables technology to understand and use language, and work with software in the form of chat bots, assistants and translators. Computer vision provides users with visual data; on its basis, software is created for object recognition, photo and video analysis, etc.
ML algorithms can identify patterns on the basis of which predictions are made and various processes are automated.
They are being implemented in the following areas:
- predictive analytics;
- fraud detection;
- product recommendations;
- marketing.
The impact of AI and ML on web application development company and the technology sector is profound. With their help, not only efficiency increases, but also productivity and accuracy.
Already today, AI and ML-based software is being added to the following areas:
- Healthcare — diagnosis and personalization.
- Finance — analysis and risk assessment, trading.
- Production — service, quality control.
- Transport — working with routes, autonomous transport.
As technology advances, it becomes easier for developers to deploy AI-powered software, creating intelligent platforms that adapt and perform new functions to solve different problems.
The main trend using AI is chatbots. Such programs understand users, the data they enter and provide the necessary answers. They can be integrated into any development (websites, applications, social networks, etc.) , which makes them accessible to a wide range of people.
For business, the implementation of chatbots can provide the following benefits:
- E-commerce. On marketplaces, bots provide a high-quality user experience. They can be seen in such large platforms as Amazon, eBay, Sephora. With the help of AI, it is possible to direct the client to the right product, reducing the time spent by consultants.
- Fintech. Bots provide personalised services while saving support staff time. Using special software, users can control expenses, save, and invest.
- GPT-3. Its integration will help automate customer service tasks and optimise marketing strategies. With the help of speech processing, it is possible to attract new customers, increasing the income of the entire business.
Artificial intelligence in the form of assistants will allow you to complete any task. The main ones:
- answers on questions;
- making appointments;
- consultations and recommendations;
- customer support.
Such features will stimulate customers by making services more convenient and efficient. In addition, bots are available 24/7. They also reduce the likelihood of errors resulting from the human factor and save many working hours, optimizing the cost item.
There are 2 main methods of integration into a website — creating your own software using an AI framework or using the SaaS model.
As for machine learning, it should be added for cybersecurity.
The technology is in many ways better than classical security methods:
- AI tools will help automate search and response methods and corrections.
- AI is able to assess and respond not only to threats from the signature database, but also to unknown, complex threats.
- Ability to conduct analysis and forecasts to understand security risks.
Some of the best AI solutions for web development in 2024 include:
- MDR — cybersecurity with continuous monitoring and threat detection, response and remediation of web security. In addition, complete analytics are provided, which allows you to understand the nature of the origin of vulnerabilities.
- Cloud detection — works by analyzing traffic and data through the best algorithms and ML models. The implementation of the development will allow you to quickly find threats without reducing the performance of sites, additional equipment or software.
Each of the tools has a set of specific tasks and solutions. It is best to choose combined products based on the characteristics of the project.
Internet of Things (IoT)
IoT falls under the category of physical devices that are closely connected with each other. They have built-in sensors, software and connectivity. Such technology is capable of exchanging information, working with each other and performing tasks without the participation of people.
This connection helps seamlessly integrate the digital world and opportunities into physical life.
IoT software exists and is used in different areas of life:
- smart houses;
- health care system;
- production;
- transportation;
Devices can be controlled remotely using a phone or voice assistants. Large volumes of data are generated and are available for analysis. With this you can make the right decisions, optimize operations, and increase efficiency.
As a result of the development of IoT, the entire ecosystem will expand in 2024 and beyond, leading to increased connectivity and better interactions with the world around us.
Internet of Behavior (IoB)
IoB brings together three areas of research: behavioral sciences, edge analytics, and the Internet of Things (IoT).
IoB platforms collect information from sources such as wearable devices, smartphones, home appliances, and security cameras. After analyzing the data, developers receive a report on the patterns of user actions.
IoB use cases:
- Purchase analysis to personalize offers
- Using GPS to Personalize Promotions
- Send alerts when a specific tracker’s data is abnormal
Benefits of IoB:
- Improved customer interaction. IoB technology helps increase customer loyalty and satisfaction.
- Personalized marketing. By understanding customer behavior patterns, business owners create more effective marketing campaigns.
- Increased security. IoB devices monitor driver behavior and warn of potentially dangerous situations.
To successfully integrate IoB, companies must ensure the confidentiality of the data collected. Today, there are still cases in which customer information has been completely or partially lost.
