What are the trends in the web and mobile development sector?
Many companies and organisations wonder what they can do on their web pages to differentiate themselves from the competition, generate user interest and even increase customer acquisition.
Betting on innovation in the development and design of web pages is one of the best ways to achieve these objectives. In this article we will deal with the main trends in the web and mobile development sector, as well as how these help companies to modernise and bring benefits to their businesses.
Why is it so important to follow web and mobile development trends?
Being aware of news and trends in web and mobile development is essential to be able to offer users an experience increasingly adapted to their needs, in an attractive environment, according to the trends of the sector.
Carrying out this work allows transmitting an image and professional experience, in addition to positioning companies in the consumer’s mind as benchmarks, facilitating the recruitment of new clients in this environment.
Below, we present the main trends for 2024.
VUI — Voice User interfaces
The use of voice assistants through smartphones or smart speakers is a trend that has come to stay. According to Digital Interactive “ More than 50% of mobile inquiries worldwide will be voice searches. ” and this number is expected to continue increasing in the coming years.
The excess of visual stimuli, to which we are constantly subjected in our daily routine and the need to carry out processes faster and faster have favoured the success of this technology.
This is why many companies have started to develop Voice User Interfaces to improve and facilitate the user experience within an application or website. Some of the main tasks are:
- Product search
- Complete forms
- Make payments
- Communicate by chats
- Answer key questions
Taking into account the benefits and possibilities offered by the development of this type of interface for companies is essential since according to Commcore, an online marketing research company, 3 years from now, voice messages and searches will represent 50% of the total.
Simple, visual design
This trend is conditioned, in part, by the habits we discussed earlier. People seek to obtain information or carry out their purchasing processes in the shortest possible time, therefore, The easier it is to achieve the objectives of the users on a website, the more satisfied they will be and the more likely they will be to become customers or potential customers.
Therefore, the development of simple, user-centred web structures is important, in which the information displayed tries to be as clear, accessible and relevant as possible.
On the other hand, the importance of the appearance of a website should not be underestimated, since it is a reflection of brands or institutions, a showcase to the world of the products or services that are made in them. In this regard, the use of images and videos, two dynamic and highly visual formats that manage to capture attention more easily, take on special relevance.
The importance of UX and UI design
For some years now, the concepts UX and UI have become increasingly important in the web and mobile development sector.
The term UX or user experience, refers to the design of the experience that the user will have on our website. It is about working on the sensations and brand memories that will be generated in the user’s mind when interacting on a website, to make the experience as satisfying as possible.
On the other hand, the term IU or user interface, refers to the design and aesthetics of the interaction environment, that is, the visible part of the web page. In UI design, special attention is paid to the information architecture, visual elements and the interaction that occurs between them and the user.
It is important to work on these two aspects to maximise the conversions and results of our web projects. In addition, the trends in the sector indicate two very important concepts to take into account in each of them.
Integral UX
According to the World Advertising Research Center (WARC), about 73% of internet web traffic is expected to come from smartphones by 2025. Many companies are aware of this and propose mobile versions of their website, websites responsive or even applications that go one step further in user interaction with the web application development company .
However, many times no attention is paid to usability details and user experience across different devices.
Design on mobile devices should take more account of issues such as text length, fixed or hamburger menus, but also the visibility of calls to action, and above all the implementation of elements that adapt to the behaviour of users in the mobile environment.
UI based on storytelling
The interface design is based on a web architecture, which distributes the contents of the page. However, many companies and organisations are beginning to propose this structure based on a story that allows the brand to be better sold, maximise conversions or structure the information you want to transmit in the best possible way.
A good user interface design must be based on the approach of a storytelling that guides the user, connects with their needs and emotions and is implemented as a marketing tool in the construction of web pages.
In conclusion, it is about connecting the UX and UI design in order to efficiently transmit and transfer the message from the company to the user.
Speed and performance
In 2024, optimising the performance and speed of websites to the fullest will continue to be a priority in web application development company.
Now more than ever, internet users claim visual content, not just images, but also process and product videos that help them make purchasing or contracting service decisions.
In addition, Google algorithms reward faster web pages by offering their content in higher positions within Google’s search ranking.
In order to achieve adequate loading times and good web performance, it is necessary to have professionals who optimise all the processes that occur since the user accesses the web, and the code is loaded, until they leave the page.
Infinite Scrolling
The Infinite Scrolling or Scrolling Infinito is a technique, widely used in social networks, in which new content is loaded as the user scrolls down on a web page or App.
This way of presenting content works very well on websites with visual content and online stores, offering them dynamically and constantly, until users find something that really catches their attention and they want to know more about.
However, this type of technique can present problems if it is not well optimised and structured, since users can leave the page if the loading times are not adequate, and if a fixed menu is not included, at the top of the screen, it will serve as a guide to the structure of the website.
Artificial intelligence for customization
More and more companies use the latest advances in artificial intelligence to offer the best experience to their users, to increase sales of their products or to automate customer service processes.
Artificial intelligence allows us to make these processes as personalised as possible, and that is, depending on the behaviour of users on a website, their tastes, responses, or purchase history, better product recommendations, blog articles, communication through chatbots, smart search, and virtual testers can be made, among many others.
Conclusions
It is very important that companies and organisations take into account trends in the web application development and mobile development sector to be more competitive in the online market, differentiate themselves from the competition and attract new customers.
Thus, it is a priority to know which solutions are most adapted to your business, present a careful and professional image and improve the web browsing experience of users.
We encourage you to check our latest entries from blog to stay informed of news and trends in web design and development, as well as to consult our technological services and solutions fully adapted to your needs.
